When it comes to marketing, you don’t need a huge budget for advertisements to attract traffic and potential customers. Facebook is an enormous market for potential customers looking for small businesses like yours.
Facebook marketing can be the most crucial marketing strategy to grow your business. And a well-thought-out Facebook marketing plan is the best way to connect with those potential customers.
Sadly, most small businesses don’t get it right.
This guide will help you with Facebook marketing tips to help you connect with potential customers. Let’s get started!
1. Targeting the right audience
Facebook has over 2.8 billion users, but not every one of them will be interested in what your business is offering. Marketing your product to them is a waste of time and money.
Exactly why choosing the right audience to market your business is the fundamental tip for Facebook ad targeting. Selecting your audience based on demographics, interest, and behavior can yield greater results.
Targeting people based on the traits such as age, gender, relationship status, and jobs that align with your product can help you sell more effectively. With behavioral targeting on the rise, small businesses should focus on this strategy. There many tools available to help you find potential customers based on their purchase history, searches, past conversations, and even travel history.
It is especially important to prioritize people who have engaged with your business in the past. People who have signed up on email listings, visited your website, commented on your post, and purchased in the past are highly likely to purchase.
2. Intent is Important
Have you ever heard of intent-based targeting?
Intent-based targeting is a method of increasing your marketing efficacy by focusing on the prospect’s purchase intent.
Simply put, learning what goes on in the mind of your potential customers when deciding to purchase and then targeting it to convert these leads into actual purchases.
Only 25% of companies use intent data, so using it can directly get you ahead of the competition. Getting into your leads’ minds is one of the most effective ways to persuade them to buy your product.
Aligning what you post with the reader’s mind and intent sparks thoughts and curiosity. This really helps them push that ‘Add to Cart’ button.
3. Use different types of Facebook posts
You can make various types of posts on Facebook. Each has its own set of advantages and can spark various levels of engagement.
The type of posts you make will most likely be influenced by your brand’s social media strategy and goals. However, having a mixture of these can help you engage and drive traffic to your business.
Text posts can help you engage with your audience by either asking them questions or sharing relevant and up-to-date information. In contrast, a video post can be a great way to demonstrate your credibility and help people understand your business in a better way.
4. Add Photos and Infographics
Generally speaking, photo posts receive much more engagement than text posts. An appealing picture or infographic is a perfect way to grab the attention of a potential customer scrolling through their news feed.
Especially for product-focused companies, photos showing the products can be extremely successful in catching customers’ interest. It gives a perfect idea of what the product looks like and can be highly persuasive.
What’s more, you don’t need to be a professional photographer or hire one to show your product. Professional and high-quality stock photos are a great way to increase your reach and save some bucks.
5. Use Facebook Stories
Interestingly, Facebook stories are a great way to keep your audience in the loop and interact with them on a regular basis.
The stories are not necessarily supposed to be something related to your brand or any company’s new, but rather a way to keep your customers close to your business.
You can create small polls, ask questions or even share short stories to intrigue your audience. The more they participate, the greater chance of anyone clicking on your profile. This can result in you welcoming an increased conversion rate and more sales shortly.
6. Consider Boosted Posts
While small businesses have a smaller budget for marketing, sometimes you only need a few clicks to get going, And investing in a sponsored post can yield higher results.
With Facebook’s boost post feature, businesses can exponentially increase their reach and target highly engaged and important prospects—all while spending very little money.
For businesses losing their organic traffic, boosted posts can be a great alternative to recovering and even increasing their Facebook visibility. The more visible you are to people scrolling through Facebook, the more likely you will pitch your business idea into their minds.
7. Use Testimonials
Using a testimonial ad to brag about your small business subtly is an excellent Facebook marketing tactic. Such posts serve as social evidence of your product’s and business value.
These testimonials are an excellent way to ensure the visitors that others have already tried what you are offering and have a great experience. This ultimately pushes them to check out your product and possibly make a purchase.
Checking for reviews and testimonials has become a major practice of the people before purchasing a new business. According to a report, 92% of people check for testimonials before making a decision. So won’t it be better to show your customers a testimonial?
8. Target Facebook groups with Ads
This is the most clever tip on this list.
You can find several Facebook groups related to your business, and they can be a great way to market a larger audience. These groups contain hundreds of potential customers willing to spend on a product they seem fit.
All you have to do is make a customized post for them and post it on that Facebook group and then try to engage with as many people as you can on that post. These people are most likely to buy your product.
Remember, not all Facebook groups allow you to advertise your product. Make sure you create their rules before posting.
9. Create a Marketing Journey
Creating a marketing roadmap is one of the most important aspects of Facebook marketing, and several businesses get it wrong.
You can’t interact with strangers the same way you interact with your best friends. The same is with customers. You can’t target your first-time visitors the same way you target your loyal customers. Take your visitors on a road trip from the first Facebook ad they see down to the last one.
A cold audience should receive different types of posts, messages, and marketing materials than your hot audience. A cold audience is unfamiliar with your business and is unaware of the goods or services you provide. It might not be a good idea to give them a “BUY NOW” or CTA. This would be intimidating as well as spammy and might increase your bounce rate.
A better approach would be to send them posts that provide value to them and educate them about your business. The first focus is to inform and then move to sell your product.
Once they are familiarized with your product, you can brag about the cool and innovative things you are up to.
10. Test Different Strategies
Getting a small business up and running isn’t as easy as it seems. You need to try everything and see what is working for you. Exactly why, you should keep on testing new strategies.
You can test different bidding strategies, such as building 3-4 different group ads for the same ad with different bids. Let it run for some time and see which yields the best results.
You can also test ad placements. The placement of your ads can also be a great factor to increase your traffic. You can try using the Newsfeed and the right-hand side ads and see which one works best for you.
There is great potential in Facebook marketing, and there is a lot to learn too. But the key is to keep experimenting.
There is no ultimate strategy when it comes to marketing. If your marketing campaign is not receiving enough attention and engagement as you expected, it is not a failure. Sit back, and reflect.
Feedbacks are crucial to understanding what you might be doing wrong. Try to take feedback from others and use them to improve your strategy. Once you get this sorted, you can move to complex strategies and campaigns to get a much larger audience.
Ivanna Attié is a content manager, researcher, and author in many stock media-oriented publications. She is a passionate communicator with a love for visual imagery and an inexhaustible thirst for knowledge. Her background is in communication and journalism, and she also loves literature and performing arts